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Top 11 Private Label Jewellery Manufacturers in USA

Discover the top private label jewelry manufacturers in the USA offering unique customization options, quality craftsmanship, and competitive pricing.

Camie Huang Sales Specialist March 11, 2024

Set of different gold rings on the showcase of a luxury jewelry store
Table of Contents
  1. #1. DG Jewelry
  2. #2. Stuller
  3. #3. The Aaron Group
  4. #4. Boma Jewelry
  5. #5. David Yurman
  6. #6. Tiffany & Co
  7. #7. Harry Winston
  8. #8. James Avery Artisan Jewelry 
  9. #9. JCPenney 
  10. #10. Zales
  11. #11. Blue Nile, Inc.
  12. Conclusion

Starting your own jewellery line is a thrilling journey, and nursing your vision to life requires both your creative zeal and a reliable manufacturer to collaborate with. There happens to be many manufacturers of private-label jewellery in the USA, each one catering to diverse budgets, styles, and customization or production needs.

Also, it can be daunting experience just buying jewellery for personal use, especially if you’re new to the terrain. No problem, we’ve got you! You’ll find the top 10 private label jewellery manufacturers in the United States, as hell as adequate information on their strengths, specialties and competitive pricing to help you determine how suitable they are for your brand needs.

So, are you in the US and would like to begin your jewellery purchasing journey? A good place to begin is this article that’ll show you top 10 private label jewellery manufacturers and guide you to choose the best one to partner with. Ready when you are!

#1. DG Jewelry

DG Jewelry is a leading OEM/ODM jewelry manufacturing service provider specializing in high-quality custom jewelry pieces such as pendants, necklaces, rings, earrings, and bracelets. To bring designs to life, they work with various materials, including stainless steel, sterling silver, genuine gold, pearls, and diamonds.

Established

DG Jewelry was established in 2008 and has 16 years of production experience.

Main Products

DG Jewelry’s main products include a variety of jewelry pieces, such as 316L Stainless Steel Necklaces, Earrings, Rings, Bracelets, Bangles, Anklets, Cufflinks, Brooches, and Piercing Jewelry.

Company Advantage

  • Customization and Design Flexibility: Ability to create exclusive, tailored pieces with a strong in-house design team.
  • Innovation: Launching hundreds of new products monthly to stay ahead of fashion trends.
  • Direct Factory Price and Strict Quality Control: Ensuring high-quality products at competitive prices.
  • Comprehensive Customer Service includes after-sale quality guarantees and value-added services like professional photography and fashion trend reports.

Main Materials

The primary material they specialize in is 316L Stainless Steel, but we also work with sterling silver, real gold, pearls, and diamonds.

Price Range

Focus on wholesale and OEM/ODM services; prices likely vary based on the specifics of the order, including design complexity, materials used, and order quantity.

#2. Stuller

stuller logo

Established 

Year 1970 by Matthew Stuller, with its main office in Lafayette, Louisiana, United States.

stuller website

Main Products

Stuller’s main product offerings are loose diamonds, gemstones and end-pieces like bracelets, earrings, necklaces, pendants and rings.

stuller product

Company Edge 

This brand is known to provide an extensive collection of products, customized offerings, and exemplary services that make their customers come back time and again.

 Furthermore, Suller allows professionals freedom to design limited-edition pieces based on their client’s specifications.

Main Materials 

Diamonds, precious stones, and precious metals are materials Stuller uses in the making of their jewellery pieces.

Range of Prices

Here is a detailed overview of the price ranges for Stuller products across their primary categories:

Diamonds and gemstones

Stuller provides loose diamonds and gemstones at prices ranging from a few hundred dollars for smaller stones to several thousand dollars for larger, finer gems.

Completed Jewellery Items

Stuller has multiple finished jewellery pieces, each priced differently because of factors like materials, design intricacy, and the use of diamonds or gemstones: could be a few hundred dollars to several thousand dollars.

Discover a vast range of jewellery components and findings

Stuller supplies jewellery components and findings at reasonably priced rates, starting from a few dollars to a few hundred dollars.

Personalised Services

Stuller offers customisation services for specific jewellery items, with prices varying based on the level of customisation and materials chosen.

#3. The Aaron Group

aaron logo

Established 

Craig Featherstone founded The Aaron Group in 1950.

aaronjewelryny website

Main Products

Aaron Jewellery’s primary products are diamond jewelleries such as engagement rings, wedding bands, and fashion jewellery.

aaronjewelryny product

Company Edge 

The Aaron Group is big on quality control and timely delivery by overseeing every single phase of the manufacturing process via its vertically integrated operations.

Main Materials 

Aaron Jewellery uses ethically sourced diamonds and precious metals to craft timeless pieces of jewellery

Prices Range 

Here are the price ranges for Aaron Jewellery products:

Engagement Rings

The brand’s engagement rings come at various costs, and could start from $500 to $10,000 for different design types.

Wedding Rings

Aaron Jewellery prices their wedding bands depending on factors like metal type, design intricacy and use of other gemstones. Prices range from several hundred dollars to a few thousands.

Fashion Jewellery 

Prices for fashion jewellery pieces are significantly different, usually dependent on the style, materials used, and whether they include gemstones. Prices start from less than $100 for simple items to several thousand dollars for elaborate designs.

#4. Boma Jewelry

boma logo

Established

Established in 1981, Boma Jewellery was founded by Boon and Chieko Chaya.

bomajewelry website

Top Products 

The main products available at Boma Jewellery are bracelets, earrings, and necklaces.

bomajewelry product

Company Edge 

Boma Jewellery predominantly utilizes ethically sourced and eco-friendly materials, and specializes in producing handcrafted designs and customisable packaging. Their competitive pricing and willingness to be socially responsible sets them apart in the industry.

Main Materials 

Sterling silver and semi-precious gemstones are the materials primarily used for producing their jewellery pieces.

Price Range

Boma Jewellery provides a range of products across different categories:

  • Sterling Silver Jewelry: $20-$200.
  • Gold Plated Jewelry $30-$300.
  • Gemstone Jewelry: $50-$500.
  • Fine Jewelry: $200-$2000 or more.

#5. David Yurman

David Yurman

Established 

Year 1980 by David and Sybil Yurman.

davidyurman website

Main Products

David Yurman has quite the array of exquisite jewellery pieces available, most of which are earrings, iconic cable bracelets, necklaces, pendants, watches, and rings known for their symbolic designs and exceptional craftsmanship.

davidyurman product

Company Edge

The brand stands out in the industry due to its dedication to quality, cutting-edge design, and exceptional workmanship.

Main Materials

David Yurman uses precious metals like sterling silver and gold, as well as gemstones, and various innovative materials such as ceramic and titanium as their main materials.

Range of Prices 

Here are the price ranges for David Yurman products:

Signature Cable Bracelets 

David Yurman Jewellery’s cable bracelets are priced from $300 for simple designs to a few thousand dollars for the luxurious versions with gemstones.

Rings

The rings come in different designs and sizes, simpler designs priced around $200 while delicate designs with gemstones cost a few thousand dollars.

Necklaces 

The brand offers a variety of necklaces and pendants in different styles, with their prices often ranging from $300 to several thousands.

Earrings

Smaller hoops or studs cost around $200, while more elaborate designs with diamonds or other gemstones cost several thousand dollars.

Watches

Watches from David Yurman come in varying prices, starting at $a thousand dollars for simpler designs and reaching tens of thousands of dollars for more limited-edition or luxurious options.

#6. Tiffany & Co

tiffco logo

Established 

Year 1837, Charles Lewis Tiffany founded Tiffany and Co.

tiffany website

Main Products 

Tiffany and Co’s specialty is in diverse jewellery items such as bracelets, earrings, necklaces, pendants, engagement rings and regular rings.

tiffany product

Company Edge 

Tiffany and Co. has a rich history of craftsmanship, innovation, and iconic designs, and stands as a symbol of luxury and sophistication, captivating consumers who are passionate about evergreen pieces of enduring beauty.

Primary Materials

The brand uses gold, silver, and platinum in addition to high-quality gemstones as the primary materials for their jewellery.

Range of Prices

Tiffany and Co. Jewelleries are priced based on various categories as follows:

Engagement Rings

Prices of engagement rings at Tiffany & Co vary remarkably, ranging from around $1,500 for basic designs to several hundred thousand dollars for delicate designs with large or rare gemstones.

Wedding Rings

At Tiffany & Co, wedding band prices range from about $500 for plain ones to several thousand dollars for designs with diamond engravings or accents.

Exquisite Jewellery

The brand also offers a variety of fine jewellery pieces priced at different rates from a couple hundred dollars for simpler pieces to several hundred thousands for luxury pieces with precious gemstones or intricate designs.

Watches

Tiffany and Co. sells watches that cost around $2,000 for basic models and going up some hundred thousands for high-end timepieces with elaborate designs or precious materials.

#7. Harry Winston

Harry winston logo

Established 

In 1932, Harry Winston, a renowned jeweller known as the “King of Diamonds” established Harry Winston.

harrywinston website

Main Products

Harry Winston typically produces exquisite jewellery pieces like bracelets, engagement rings, wedding bands, watches, and necklaces.

harrywinston product

Company Edge 

Harry Winston is the poster-brand for supreme luxury and exclusivity, attracting collectors and connoisseurs around the world with its excellence, innovation and uncommonness.

Main Materials 

Pristine diamonds and other gemstones such as the famed Winston Pink Legacy Diamond and the Winston Blue Diamond, are the main materials that Harry Winston utilizes to create exclusive masterpieces of beauty and brilliance.

Price Range 

Here are the price ranges for Harry Winston jewellery:

Engagement Rings

Engagement rings at Harry Winston vary in prices and often fall between approximately $10,000 for simpler designs with smaller diamonds and several millions for more exquisite designs featuring large, rare diamonds.

Fine Jewellery Pieces

The price for these pieces vary remarkably, ranging from a few thousand dollars for smaller designs to tens of millions for exceptional models with rare gemstones or extraordinary craftsmanship.

Watches

Timepieces at Harry Winston cost around $10,000 for basic models to several hundred thousands for high-end, luxurious ones featuring delicate movements or unique materials.

#8. James Avery Artisan Jewelry 

jac logo 70

Established 

In 1954, James Avery founded James Avery Artisan Jewellery in Kerrville, Texas.

jamesavery website

Main Products 

James Avery Artisan Jewelry’s main products are charms, earrings, rings, bracelets, necklaces and chains.

jamesavery product

Company Edge 

Authenticity, craftsmanship, and personal expression are James Avery’s strong suits. The brand creates jewellery pieces that celebrate life’s moments and deeply resonate with the clientele’s.

Main Materials 

Stainless steel, gold, gemstones, sterling silver, copper, bronze and titanium are the main materials that James Avery uses to craft its jewellery, ensuring quality and authenticity in each piece.

Price Range

James Avery Artisan Jewellery offers multiple price points for their products depending on the design intricacy or materials used, as shown below:

  • Rings: $30-$500
  • Bracelets: $50-$500
  • Necklaces and Pendants: $40 -$300
  • Earrings: $20-$200
  • Charms and Charm Bracelets: $20-$80 or more.

#9. JCPenney 

JCPenney logo

Established 

Year 1902. James Cash Penney founded JCPenney in Kemmerer, Wyoming.

jcpenney website

Main Products

The main product offerings at JCPenney include bracelets, earrings, rings, necklaces and watches.

jcpenney product

Company Edge 

JCPenney offers its clientele across the world easy access to budget-friendly pieces via its widespread global presence and online retail platform. It regularly gives promotions, discounts, and special sales events, making their products more accessible to shoppers who are budget-conscious.

Main Materials 

JCPenney’s broad range of jewellery are crafted from materials like gold-plated metals, sterling silver, stainless steel, and simulated gemstones. 

Price Range

JCPenney’s jewellery pieces are offered at reasonable price points, catering to multiple budgets and individual preferences. Here are some examples:

  • Rings: $20-$200
  • Necklaces: $10-$100
  • Bracelets: $15-$80
  • Earrings: $10-$50
  • Watches: $20-$150
  • Fashion Jewelry Sets: $30-$100.

#10. Zales

Zales logo

Established 

Year 1924. Morris (M.B.) Zale, William Zale, and Ben Lipshy founded Zales Jewellers in Wichita Falls, Texas.

zales website

Main Products 

Zales’s primary product renderings are exquisite jewellery like necklaces, bracelets, diamonds and other gemstones, earrings, engagement rings, wedding bands and watches. 

zales product
zales product

Company Edge 

Zales is an outstanding manufacturer of jewellery because of its commitment to quality, competitive pricing, excellent customer service and multiple collections that comprise both affordable fashion and high-end, luxurious pieces.

Main Materials 

Zales’ collection of jewellery pieces are crafted from precious metals such as gold, silver, and platinum, as well as modern metals like stainless steel, titanium and tungsten.

Price Range

Jewellery collections at Zales cater to various budgets and preferences from affordable fashion pieces to high-end luxury jewellery. Here are the price ranges:

Engagement Rings

Engagement rings prices start from $200 for simple styles to a few thousands for intricate designs with diamonds or other gemstones.

Wedding Bands

Zales’ wedding bands come in different prices starting at about a hundred dollars for simple bands and going up to several hundreds for diamond-engraved or accented designs.

Diamond Jewellery

Zales offers a variety of diamond jewellery pieces, ranging from around $50 for small diamond studs and going up to several thousands for diamond bracelets, necklaces, and rings.

Jewellery with Beautiful Gemstones

The brand’s gemstone jewellery generally ranges from about $50 for simple designs to hundreds of dollars for accessories with bigger, more precious gemstones.

Watches

Zales has multiple watch designs priced at around $50 for plain designs and going as high as several hundreds for luxurious timepieces.

Fine Jewellery Sets

Fine jewelry sets prices often differ and range from around a hundred dollars for simpler sets comprising earrings and necklaces to a few hundred dollars for more complex sets with multiple pieces and elaborate designs.

#11. Blue Nile, Inc.

Blue Nile logo

Established 

Year 1999 by Doug Williams. Blue Nile is located in Seattle, Washington.

bluenile website

Top Products

Blue Nile mostly creates engagement rings, wedding bands, and fine jewellery with elegance and precision.

bluenile product

Company Edge

Blue Nile offers a wide range of diamonds that’ve been certified or graded and fine jewellery online, ensuring an excellent shopping experience with expert guidance and competitive pricing.

Main Materials 

Blue Nile intentionally finds their diamonds and gemstones from ethical sources, ensuring high-quality materials for their jewelry pieces.

Range of Prices

Here is a breakdown of the price ranges for Blue Nile products across their main categories:

Engagement Rings

Blue Nile pegs the prices of their various engagement rings from around $500 to $100,000 and beyond for the luxurious designs.

Wedding Bands

Prices of Blue Nile’s wedding rings range from $100 and can as well reach some thousands. Most of their sets’ prices are based on the type of metal used, design complexity, and the stones used in a piece.

Fine Jewelry

Blue Nile has a fine jewelry section that offers bracelets, earrings, and necklaces; more often than not, people get these two as gifts. Prices range from about $100 or less for simple designs, while they go up to more than $10,000 for complex ones that contain precious stones.

Loose Diamonds

The brand provides loose diamonds with prices that are based on the size of the diamonds: smaller stones cost a few hundred dollars, while rare, large diamonds of great quality cost several hundred thousand dollars.

Conclusion

There are multiple private label jewellery manufacturers in the United States, from iconic brands such as Tiffany & Co. and Harry Winston to well-known retailers like Zales and JCPenney, every one with their unique strengths and offerings.

Fairly newcomers like Blue Nile and James Avery Artisan Jewellery bring a distinct touch to the market via their authentic products, commitment to excellence and customer satisfaction. Regardless of what you’re looking for; timeless elegance, trendy fashion items or symbolic pieces, there are multiple options for you to choose from and showcase your unique style.